As part of a mini-project, Chartered Accountants Australia & New Zealand (CAANZ) required graphic designs for a pre-Christmas survey. The quiz directed at young people (school leavers, undergraduates and post-graduates) aimed to suggest to a student if they were one of two types of accountants and encourage them to participate further. CAANZ required two graphic banners for each of the two types for students to be viewed upon receiving the result of the quiz.
This was a short project at my internship at Touchcast NZ with the guidance of my design mentors.

Client: Chartered Accountants Australia & New Zealand  |  Agency: Touchcast NZ  |  Design Time: December 2016 (2 Days) |  My Role: Graphic Designer


As part of a mini-project, Chartered Accountants Australia & New Zealand (CAANZ) required graphic designs for a pre-Christmas survey. The quiz directed at young people (school leavers, undergraduates and post-graduates) aimed to suggest to a student if they were one of two types of accountants and encourage them to participate further. CAANZ required two graphic banners for each of the two types for students to be viewed upon receiving the result of the quiz.
This was a short project at my internship at Touchcast NZ with the guidance of my design mentors.​​​​​​​
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DESIGN PROCESS —
The client wanted the banners to be of the same style as graphics that had already been made for them for a previous campaign. The banners requested needed to have a landscape image within a portrait image (double exposure photomanipulation).
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Double Exposure Photomanipulation
One of the biggest challenges I started with was picking the right stock image for the characters of the banner. While choosing each render, I had to take into consideration how well landscape images would overlay on them and that both characters were able to face each other. I had to experiment a lot on stock photos with watermarks as we were budgeted to buy 5 photos for the project (2 character, 2 landscape and 1 spare). 
Picking the male character was relatively easy as the male had may darker features (hair, beard and shirt) that landscapes could easily overlay over and he was positioned in a way that allowed the chosen landscape to flow nicely along his neck. 
However, the female character was quite a challenge as it was hard to photoshop out her background without some of her hair disappearing or appearing awkwardly on a while background. The issue was later solved by mixing hair from other images and using brush tools to allow her bottom half to fade away more naturally. 
Here is an animation of my process creating the photomanipulated man:
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Final Quiz Result Banners
These are the final banners designed for the quiz. For the two banners required, one needed to be female manipulated with nature and a male with a taste of the city. At the end of the quiz there are two options that a user can get as a result. Upon receiving one result, one of the two designed banners will appear:

Other Banners
Alongside the two result banners, I was asked to make a one with the combination of the two. This banner would be used at the start of the quiz and on Facebook.
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Credit
Client
Chartered Accountants Australia & New Zealand

Agency
Touchcast NZ

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